Jon Loomer Digital

After launching the ChatGPT ads self-serve beta in May, OpenAI has steadily made updates. This post highlights three more.

Make no mistake, ChatGPT ads are still incredibly basic. If you ran Facebook ads 12-15 years ago, some of the features and ...

Back in May, Meta announced its official MCP to safely connect your Meta ads portfolio to Claude, ChatGPT, or Perplexity. At the time, I had major reservations.

First, merely weeks earlier, Meta was shutting down ad accounts that advertisers were connectin...

Some advertisers have a new option when selecting the attribution model. In addition to Standard and Incremental attribution, there’s an option for Custom.

This could be worth considering, depending on your setup.

What Is It...

Meta appears to be testing two features that could help advertisers refine lead quality from instant forms.

Lead quality is one of the greatest challenges advertisers face when focused on lead generation. You want to improve the quality of leads while keeping costs at a reasonable price. Meta already has several built-in quality control options for instant forms, but t...

Advertisers now have the ability to create exclusion-only custom audiences.

In this post, I’ll guide you through how to create them, how to exclude them in the ad set, limitations, and specific reasons you might use such audiences.

Let’s dive in…

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