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Inkbot Design title: Creative Branding Agency For SMEs & Startups | Inkbot Design
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Corporate Finance Branding: Why Advisers Lose Mandates Before the First Call
A £40m management buy-out is being shortlisted right now. Three advisory firms make the intermediary's longlist. Two get a call.
The third — competent, experienced, arguably the best technical fit — never hears why it was dropped.
It was dropped becaus...
How to Build a Brand Architecture Strategy That Survives Your Next Acquisition
Three months after a Manchester accountancy firm acquires a smaller tax practice, a prospect visits the website, finds two logos, two “about” stories, and two competing claims about who the market leader is — and quietly books a call with someone clearer.
Nobod...
The Rebranding Process That Protects Revenue in 7 Stages
Three partners in a Leeds litigation practice each described the firm differently in the same pitch. The prospect noticed before they did. That firm did not need a new logo — it needed to decide what it was, and then make 40 people say the same thing.
Most rebrands never get that fa...
Buying Professional Services: The Expertise Buyers Actually Pay For
A finance director at a 120-person accountancy firm once told me, after losing a merger-advisory mandate to a smaller competitor, that the winning firm “wasn't better — they were just easier to say yes to.”
That sentence is the whole of professional services buying compre...
Famous Company Mascots: When a B2B Character Becomes a Brand Asset
A £12m cybersecurity firm asked me last year to “give the brand a mascot, something like the GitHub cat.”
The instinct was right, and the reasoning was wrong.
They wanted a character to make the brand feel warmer. What they actually needed was a way to be recogn...