HRL Infotechs | Ecommerce Marketing Agency |

Amazon selling in India is becoming increasingly data-driven. Managing product listings, inventory, orders, pricing, advertising and account health manually can quickly become overwhelming, particularly as a seller’s catalogue grows. Amazon is responding to this complexity with Seller Assistant, an AI-powered, conversational tool designed to help sellers launch, manage and gr...

Ask ten Amazon sellers about their ad performance, and at least nine will be able to quote an ACoS figure without hesitation – 18%, 22% or perhaps a particularly impressive 12% for their best-performing campaign. Ask the same sellers about their TACoS, however, and you’ll be met with blank looks. This information asymmetry is costing […]

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Two stores sell the same product at the same price, have similar traffic, allocate comparable ad budgets, and offer identical goods, but one store makes sales at a rate of 1%, while the other hits 4%. What gives? The critical difference lies in the short period from the user’s arrival on the page to the […]

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Fifty products used to compete for one shopper’s attention. Now it’s five. That’s the actual shift happening on Amazon right now, and most sellers still haven’t registered how large it is. A traditional Amazon search returns a full page of results dozens of products, endless scroll, plenty of room for a mediocre listing to still […]

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Scroll through Amazon on your phone for 30 seconds and count how many product titles you have read in full. Realistically, not a single one of them probably caught your eye. What determined whether you continued scrolling or stopped to read more? The image beside the title, which most sellers continue to overlook, despite being […]

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