What IKEA’s AI Rollout Can Teach Australian SMEs About Outsourcing (And Why Most Businesses Get It Wrong)
In 2023, IKEA’s parent company Ingka Group had a decision to make. Its new customer service AI, Billie, was designed to take over the work of roughly 8,500 call centre staff. Most businesses in that position do the obvious thing: cut the roles, book the savings, mo...