Handmade Business Secrets Podcast

You don't need an ad budget to land your first woodworking customers — just a smarter way to get seen. In this video I break down the best free marketing strategy for beginners: where to post, what to say, and how one photo of your work turns into paying orders.

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Most beginner woodworkers aren't broke because they lack talent — they're broke because of a handful of mistakes nobody warns them about. Underpricing, chasing the wrong customers, buying tools they don't need, taking on projects that eat 40 hours for $200 profit… I've watched hundreds of guys make these exact same 6 mistakes, and every one of them is fixable. In this video I...

Pricing is the #1 thing that kills new woodworking businesses — not skill, not tools, not marketing. Most beginners guess a number, feel bad charging it, and end up working 20 hours for $200. In this video I break down exactly how to price your woodworking projects when you're just starting out: how to figure out your real material costs, what to actually charge for your time...

Your first $1,000 selling custom furniture is the hardest money you'll ever make — and it has almost nothing to do with how good you are in the shop. In this video I break down exactly how to land your first paying customers, what to build (and what NOT to build) when you're starting out, how to price it so you actually make money instead of just covering wood, and the simple...

Most woodworkers who try to turn their hobby into a business don't make it past year one — and it's almost never because of their skill level. They're building beautiful pieces but ignoring the fundamentals that actually keep the doors open: pricing, lead generation, and knowing which customers to say no to. In this video, Zach breaks down the exact mistakes that kill woodwor...