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NISSAN has claimed that its ‘Re:Nissan’ recovery plan has led it to a spectacular turnaround in profitability. The latest profit of Y77.88b (A$700m) occurred in the first quarter of FY2026 ending June 30.
This compares with a 533.2 billion yen (A$4.8b) loss in FY2025.
Nissan said the turnaround was driven by improvements in manufacturing and vehicle cos...
THE local chief marketing officer of BYD and Denza Kate Hornstein says the brands’ dealers have been given “liberty” to tailor their marketing to their respective customers rather than rigidly adhering solely to a nationwide brand messaging.
Speaking on a panel titled Winning Locally: Making Your Dealership Marketing More Effective at this year’s Austr...
USED car sales are back in focus in Australian dealerships as new-car sales stabilise and new brand entries aggravate a crowded and fragmented market; all pointing to the potential of reduced dealer returns.
In this environment, the recent AADA Convention was told that dealers holding a legacy franchise should elevate the focus on used cars to cover any short...
DEALERS’ marketing strategy should be focused on sticking to a plan in conjunction with their OEM partners to remain relevant to the customer, according to marketing consultancy Forth at a recent AADA Convention workshop, moderated by CEO and founder of Sesimi, Andrew Baker.
AUDI Revolut F1 Team chief commercial officer Stefano Battiston says its racing activities have boosted exposure for the brand holistically, which he hopes will lead to increased sales for the road car side of the business.
Speaking in a workshop session titled The Business of Speed: Value Creation in Formula 1® – hosted by Castrol national sales mana...