Suddenly you look around and Halsey is gone, the emo aesthetic has vanished, and there are no 'girlies going out on the town' anthems to be found... Lately it's been a lot of: barbie doll, pink, my man, my man, my man. What the hell happened ladies?
I'm investigating the 1950s transformation that swept up female pop stars in the last few years and why all their rebrands...