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Fire Footwear: Sneakers Talk (with Matt Frates) icon

Fire Footwear: Sneakers Talk (with Matt Frates)

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Kanye West and the Yeezy brand have made a return to the sneaker community, in the form of the Yeezy 800. To Matt, both the sneaker and the man are highly underwhelming. What say you?

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Why are Nike and Jordan brand falling behind? It's simple. Other brands are leaning into comfort being paramount for aging sneakerheads. Couple that with great color ways and storytelling? Nike is taking a standing eight count.

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New episodes released weekly.

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Sneaker prices have climbed over the years. So much so that buyers are sitting out releases. A listen of the show asked Matt to talk through sneaker prices and their meaning. He gets into their debut prices, how inflation skews the data, and some other factors at play.

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New episodes released weekly.

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With the announcement of a Nike SB Foamposite dropping in 2027, you have to ask if Nike SB has lost its way a bit. Skateboard culture and sneaker culture have been associated for decades, but this latest attempt at highlighting the former seems like it misses the mark.

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New episodes released weekly.

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Jordan Design Studio is the latest announcement by the brand. Focusing on eight cities around the world, and putting names like Chris Gibbs in association with this, Nike hopes to find the next great idea. On the surface it feels like a true means of connection. Is it?

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New episodes released weekly.

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