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I like to call this the Staircase Question. One sentence that turns your anxiety into action.
It’s just six words: “What’s the first step I’m avoiding?”
I have been an entrepreneur long enough (almost 20 years) to recognize the feeling.
It usually arrives around 2 PM on a Tuesday. You have been working since 8 AM. You answered emails, adjusted th...
Most people treat ambition like a virtue. You want more. You dream bigger. You set goals that make your current self look lazy. And you tell yourself this hunger is the thing that separates you from everyone else.
The research tells a totally different story.
Ambition, left unchecked, is not a superpower. It is a system destabilizer. It raises your expecta...
Most people will not finish the staircase (part of the staircase strategy) they are on. They will abandon it somewhere around step three, seduced by a new vision that glows brighter than the one they are standing on.
This ...
Most entrepreneurs treat passion like an unlimited resource. They believe the fire that got them started is the same fire that will carry them through year five, year ten, and every sleepless night in between. They are wrong.
Passion is not a single force. It is dual. It can be the engine that drives your venture forward, or it can be the fire that burns your house ...
I once met a founder who owned forty-three pitch deck templates.
He had the Airbnb deck. The Uber deck. The Sequoia “what we look for” deck. Three different versions of the Guy Kawasaki 10/20/30.
He had reformatted every single one into his company’s brand colors, swapped in his logo, and saved them in a folder called Fundraising — Final.
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