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Marketing teams aren’t short on channels, tools, or data. What’s harder to come by is consistency across messages, touchpoints, and timing. Marketing is becoming less...

The post Customer Experience as t...


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Marketing teams don’t have a data problem. If anything, there’s more data than most teams can realistically use. Clicks, opens, downloads, page views, CRM records,...

The post Automation + Analytics: How to Turn Data i...


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When it comes to online sales, your biggest competitor isn’t always another brand. Sometimes, it’s indecision. Buyers are regularly asked to sort through product variations,...

The post Reducing Decision Fatigue for Better Conversions  a...


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When things feel uncertain, marketing can feel uncertain too. Campaigns get paused. Messaging gets picked apart. And at some point, the question comes up: Should...

The post Marketing During a Crisis: Crisis ...


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When a customer makes a purchase, completes a course, or signs up for your service, the initial interaction is only part of the story. What...

The post How a Four-Part Email Series Reduced Unsubscribes by 25% appeared first on


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