Email Marketing Rules

Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Apr. 1 through June 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & i...

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Personalisation Is Not a ...

Some brands hold their loyalty programs in high regard, seeing them as a key to their success. Others are more skeptical, questioning whether their programs actually foster loyalty or just needlessly give away margin.

A new survey of 310 loyalty and marketing professionals by Forrester Research, commissioned by Zeta Global, confirms this skepticism, finding that 30% of...

Like a snowflake, every holiday season is unique. Knowing what economic, technological, and consumer challenges and opportunities to expect and then planning appropriately can allow marketers to maximize their chances of having a successful holiday season.

To help you plan your holiday marketing,

The rate of change among inbox providers has never been faster or more impactful. That creates lots of challenges for marketers, particular for publishers. I join Chris Miquel, the host of the Audience Bridge Insights podcast, to talk about all of the biggest changes, as well as some that are less threatening than you might think.

During the 63-minute show, we talk abo...