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Customers stop buying when the relationship stops earning its keep, not when a competitor cuts their price by ten percent.
Price is rarely the real trigger. It’s the excuse a customer reaches for once trust, relevance or attention has already quietly drained away, and by the time someone actually lapses, the decision was usually made weeks or months earlier.
...Email performance drops for one of three reasons:
1. your list has gone stale
2. your content has stopped being relevant to segments who used to engage with it
or
3. the mailbox providers have changed how they judge you and your sending programme hasn’t caught up.
But, it’s actually rarely just one of these – it’s usually the ...
Work out what a customer is actually worth to your business, on a revenue basis and a profit basis, so you know what you can afford to spend keeping them.
Simple CLV Margin-Adjusted CLV What's the difference? Simple CLV tells you how muc...Gmail’s latest AI updates (currently available in the US for Google AI Pro and Ultra subscribers) mark one of the biggest shifts email marketers have faced in years.
The inbox will no longer a passive lis...