DEUCE Gym

I never really know what to say. When it’s time to sit down for a mentor meeting for DEUCE Community Inc or a consulting meeting for Agency : Standard, I often wonder what, if anything, I have to offer the p...

The previous record was six years. I had a coffee meeting with a guy in town from New York because he heard about the gym and wanted to get involved when he moved. Two years later we met again because he was getting close to moving. Then, COVID happened and after two more years he finally moved out and joined DEUCE. 

I did an Intro Session last...

I generally loathe looking or sounding “salesey,” but when you’re running a business in times like these you’ve got to do whatever it takes. I say all this because in my thousands of conversations with potential students over the years, I’ve heard all of the objections under the sun. 

One caveat before we continue. I’m fully aware that the reason most people give to th...

At a workshop, I slowly wrote the following letters on the whiteboard: O-M-A-H-A. With a room full of motivated leaders, I asked them a simple question:

Hoping there would be some diversity in the answers, the first hand went up. “Payton Manning!,” a guy in the back shouted. Hmm.. I hadn’t heard that one before, but I chuckled because it’s ...

There’s a wonderful bit that goes around the internet that is some version of the caption is, “Me criticizing a $6 million dollar house on Zillow with $57 dollars in my checking account.” 

Wealth has nothing to do with style. And, frankly, the case I’m about to make to you is that creating and existing in inspirati...