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Summary More than half of a dealership’s website traffic (54.06%) happens after hours, with no staff around to catch a mismatch.  Inconsistent inventory information is a sales problem because it shapes a buyer’s trust, or lack of it, before a sales manager ever sees the lead. AI tools summarize dealership information before a shopper ever visits a website ...

New marine inventory is down more than 20% year over year. Fewer units on the water should mean it’s easier to compete for the ones you do have. Instead, the performance gap between the best marine dealers and the rest is widening.

According to

The Dealer Spike Customer Portal is your dedicated space to manage support cases and billing without picking up the phone or digging through email threads. If you’re on Spark, you already have access — no setup required.

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Watch the video above to see the Customer Portal in action, then read on for everything you need to know.

How to get there ...

54.06% of shoppers are browsing dealer websites outside of standard business hours.

Your team works open-to-close. Your buyers don’t. The hours your doors are locked are no longer the edges of the buyer journey — they’re the middle of it. That’s when shoppers discover units, narrow their short list, and decide who’s worth contacting in the morning.<...

Every dealer has an opinion on pricing display. Few of them agree. One store swears by “call for price” to protect margin; the next store down the road posts every number on the page and says they’ve never sold more units. The loudest voices on forums contradict each other by the hour.

So we stopped theorizing and started asking. We brought together five dealership...