Cross-Border Commerce Europe

In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.  “With [...]

eCommerce conversion optimization is the practice of improving the share of shoppers who complete a purchase, using both on-site levers and engagement-driven ones. Conversion isn’t only an on-site problem. A lot also happens after the click, through cart recovery, personalization, and cross-channel messaging that bring shoppers back to buy. In this guide, you’ll get a [...]

The luxury goods market is undergoing a shift unlike any in recent memory. After two years of declining sales —dropping 3% from $417 billion (€369 billion) in 2023 to $405 billion (€358 billion) in 2025— Bain & Company, in association with Altagamma, now reports that first-quarter 2026 fell between 3% to 5% from an already [...]

Millennials helped turn digital commerce into a daily shopping habit. They came of age with smartphones, mobile apps, social platforms and one-click checkout. Now they’re pushing shopping into its next phase, where search, AI tools and merchant apps compete for attention before a purchase ever reaches checkout. At the same time, the data also shows [...]

Today’s highest-converting shoppers start their buying journey with AI. Sometimes they know exactly what they want. Other times, they just know what they need: relief from a headache, a warmer coat, a gift for someone impossible to shop for. Either way, they ask an AI assistant to narrow their options, get recommendations, and click through [...]