Common Thread Collective - Coach's Corner

On August 14, 2026, Google announced it will remove the manual language targeting setting from all Search campaigns and the Search Network component of Performance Max campaigns, starting September 2026. For ecommerce brands running ads across 2 or more languages, this means Google's AI will now determine which language version of your ad to serve based on your creative and l...

Most agencies talk in outcomes they cannot control. Impressions delivered, spend deployed, creative tested. Results, on the other hand, tend to arrive with an asterisk attached. Joy Sharma, Director of Accelerator at Common Thread Collective, spent seven months building something different: a Meta managed service...

On August 12, 2026, Google announced four performance reporting changes to Merchant Center that take effect on August 24, 2026. For ecommerce brands running Shopping, Performance Max, Video, or Demand Gen campaigns, this means your reported organic traffic numbers may drop noticeably, and your product-level ad data will expand to include channels that were not tracked before....

On August 10, 2026, Meta launched exclusion-only custom audiences, a dedicated audience type that lets advertisers permanently suppress specific groups from seeing their ads across Facebook, Instagram, and the Meta Audience Network. For ecommerce brands running Advantage+ Shopping Campaigns, where Meta's AI delivers against more than 3 billion monthly active users with limite...

On August 10, 2026, Google announced 4 new AI and agentic capabilities across Google Ads and Google Analytics. For ecommerce brands managing paid search, shopping, or Demand Gen campaigns, this means your account now surfaces performance shifts, competitive context, and custom visualizations automatically, without waiting for your analyst team to pull a report.