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中国汽车营销从受众画像转向心智地图。了解意图、信任、技术和行动准备度如何重塑中国市场营销策略。

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Chinese tourists are expected to make fewer overseas trips in the second half of the year than previously forecast as a gloomy economic outlook weighs on consumer sentiment. Marketing and travel data firm China Trading Desk has lowered its 2026 forecast to about 179 million trips and about US$258 billion (S$330 billion) in destination spending. While still representing record...

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七夕2026营销已经从传统情侣浪漫,转向自我表达、实用型礼物、即时满足与体验式发现。奢侈品、美妆与旅游零售品牌应如何应对?

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China’s auto marketing is moving from audience profiling to mind maps. Learn how intent, trust, technology and action-readiness are reshaping China marketing strategy.

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中国启动为期4个月的“清朗·未成年人网络保护”专项行动,重点整治不良内容、AI生成内容乱象、隐私风险、不当营销、算法推荐及未成年人模式建设等问题。

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