Brainlabs

For enterprise brands with large physical footprints, localization creates an uncomfortable trade-off. Centralize too much and media loses the local context that makes it engaging and effective. Push too much control into individual markets and you create duplication, inconsistent measurement and an operating model that becomes increasingly difficult to wrangle as the busines...

Mentions and citations tell you whether your brand shows up in AI answers. They don’t tell you whether that visibility is consistent, valuable or built to last. We tested five proposed KPIs that go a layer deeper:

The generic, cliff notes version of every topic has already been absorbed by AI. In a sea of endless AI slop, simply being accurate or comprehensive is no longer enough. The brands getting rewarded with higher mention and citation rates are the ones bringing something new to the conversation.

So how do you actually pull that off? LLMs place a premium on content that...

We came away from this year’s MozCon with pages of notes on AI search, attribution, crawling and agentic commerce. But the more we compared notes afterwards, the more it felt like every talk was pointing to the same underlying shift.

Marketi...

Spend enough time reading about the future of Search and it’s easy to come away thinking everything is changing. AI Max, conversational search, automated campaign types, generative creative, agentic workflows – there’s no shortage of headlines telling us the old playbook no longer applies.

I’ve spent the last few weeks thinking about all of that noise, and I keep co...