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Website title: Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry

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New Delhi: The deadlock over landing pages is likely to end soon after Union Minister for Information and Broadcasting Ashwini Vaishnaw accepted suggestions from broadcast industry bodies for third-party monitoring and penal provisions, paving the way for the return of BARC India ratings.

According to industry sources, representatives of the Indian Broadcasting and Dig...


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New Delhi: The government on Friday decided to remove the 12-minute advertisement duration cap for television channels, ending a restriction introduced two decades ago when India’s broadcasting market was significantly smaller and largely dependent on analogue cable distribution.

The Ministry of Information and Broadcasting said the decision was aimed at enabling fair ...


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New Delhi: The government has decided to remove the 10+2 limit on advertising time for television channels, marking a major shift in the way TV advertising will be regulated in India.

The decision was communicated by Union Information and Broadcasting Minister Ashwini Vaishnaw during a recent meeting with a delegation of the News Broadcasters Federation (NBF), led by i...


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New Delhi: Dentsu Group reported muted organic growth in the second quarter of FY26, but India emerged as one of its stronger-performing markets. India was placed in the 5% or more organic growth category in both the April-June quarter and the first half of the year, although Dentsu did not disclose an exact growth figure for the market.

At the group level, Dentsu's o...


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New Delhi: Cipla elevated Runa Akhtar as Marketing Head, Urology. Akhtar announced the development on LinkedIn. She moved into the role in August 2026 after serving as Group Brand Manager at the pharmaceutical company since April 2023.

Before joining Cipla, Akhtar spent more than five years with Ipca Laboratories. She served as Senior Group Product Manager, Group Produ...


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