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Blog - Mike Belobradic: Digital Marketing and Brand Strategy Coach title: Mike Belobradic: Digital Marketing and Brand Strategy Coach
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Good content marketing starts with writing. Writing is where a winery, tourism board, or hospitality brand actually figures out its unique value proposition and its brand voice. Every other format and piece of content (blog posts, social media posts, website co...
A lot of wineries and tourism boards may still be optimizing for a search landscape that's already quite different. So I created this quick guide to make it simple and easy to understand.
SEO gets you found on Goog...
If there’s one marketing mistake that I see most often in food and wine tourism marketing, it’s this: treating a destination as a collection of parts — a winery list, a restaurant guide, an att...
Recently we were looking for a new winery to visit. We also wanted to have some lunch while we were there, so the search began in earnest for a winery that served food.
A ...
Storytelling has been reduced to a marketing buzzword — a superficial one-liner in marketing blogs. But the underlying craft of storytelling isn’t new, nor is it a trend to be discovered. It’s also not some novel marketin...