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Think of your best piece of content, then strip away anything that identifies it as yours and drop it onto a competitor’s site. Would anyone notice the difference? Would the point of view, the context, the way it’s put together still feel like it could only have come from you?
For most B2B content, the honest answer is no. Swap the header colors and half the blog archi...
According to our new 2026 B2B Influencer and Creator Marketing report, 86% of B2B brands surveyed are either beginning or mature in their implementation of influencer marketing programs and 14% are planning to start in the next 12 months. That’s 100% of B2B companies on board with influence.
While more B2B brands are in the influence game, only 46% rate their ...
At Cannes Lions this year, creators moved from a side rooftop to the main festival footprint with more than 250 creators participating, the most in the festival’s history.
At the same time, LinkedIn launched Creator Marke...