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B2B eCommerce Association's title: B2B eCommerce Network & Resource | B2B eCommerce Association

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B2B eCommerce isn’t growing at the same pace everywhere. In Latin America specifically, momentum is building fast, and a recent conversation on The B2B eCommerce Show offered a clear window into why.

A recent conversation explored the story of Ljubitza Frkovich Mallqui, Digital Transformation Manager at Promelsa in Peru and the newly appointed LATAM Chapter ...


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Most manufacturers and distributors already know they need to do something about artificial intelligence. Few know where to start, and fewer still know what separates a company that is genuinely building AI capability from one that is simply handing out ChatGPT logins and calling it a strategy.

Graham Lubie has spent the past several years answering that question for...


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Adrienne Hartman has spent 26 years turning technical instinct into business judgment, and 19 of those years have been at J. J. Keller & Associates, where she now serves as Executive Vice President of Marketing. She joined Justin King on The B2B eCommerce Show to talk about a career that started with COBOL code and now oversees a 175 person marketing organization, includ...


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Every B2B manufacturer and distributor hears the same pitch when a new commerce platform comes calling: reduce friction, speed up orders, cut costs. Evgeny Grigul, co-founder and chief operating officer of Virto Commerce, and Sasha Siniouguine, the company’s co-founder and CEO, have spent clo...


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A B2B eCommerce site built entirely from customer conversations, rather than a template borrowed from B2C, tends to look different from the outside and perform differently on adoption. That is the story behind the digital platform at Cameron Ashley Building Products, a distributor of b...


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