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Website title: Athletech News- The Homepage of the Fitness Industry

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ATN Week in Review: Fitness Faces a Labor Reckoning

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BODY20 Unveils EMS-Powered Tone Class

The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training.

BODY20 is expanding its workout lineup with Tone, a low-impact class combining electrical muscle stimulation (EMS) with elements of yoga, mat Pilates and barre.

Set to launch August 20, the 20-...


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Urban Iron Expands Hybrid Format to LA; More Cities to Come

The race has participants running from gym to gym to complete multiple workouts — covering 8 miles in the process — as the rapidly growing brand taps local fitness communities across the U.S.

Urban Iron has gained traction as a “bar craw...


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Wellness Brands Go All-In on Running Events

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Bodybar Pilates Hits 100 Studios, Plans 30 More Openings This Year

The Texas-based reformer Pilates franchise has grown from just three locations a decade ago and has more than 70 additional studios in its development pipeline

Bodybar Pilates has officially hit triple digits.

The fast-growing reformer Pilates franchise is preparing to open its 100th studio in Fort Worth, Texas, returning to its home market for the milesto...


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