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Many nonprofits assume “Everyone knows who we are.” In reality, community awareness is often uneven.
Some people recognize the organization’s name but do not understand its mission.
Others may know one program, but not the full scope of services.
Some may hold outdated assumptions about what the organization does, whom it serves or why funding is need...
Our daily routine includes watching at least one video. There are a lot out there on various platforms. Some are informative, some entertaining, some can be maddening, too. There’s a place for some of it (even when it’s AI-generated!), but when it comes to marketing, your video needs to stand out from the rest.
Here’s the thing: We can all make a video ourselves. It...