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American Solar Energy Society

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Title: American Solar Energy Society

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Message History

In the 1800s, many American families were farmers. Think Little House on the Prairie or some other scenario that is vastly different from your current life. Farm work was all about getting the ground ready for seeds, putting seeds in the ground, and hoping to harvest enough for the winter.

If you had a mule or a horse, you could access about 10 times the power of a pe...


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In 2000, the National Academy of Engineering named mass electrification and automobility as the first and second greatest engineering achievements of the 20th century.1 Now, a quarter century later, the two are converging through electric vehicles (EVs). However, many developments have been met with resistance.

EVs are giant batteries on wheels. They could smooth out t...


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Californians are paying the second-highest residential electricity rates in the Country, and a popular explanation — that rooftop solar customers are shifting costs onto everyone else — has it backwards.1 Bundled average rates in PG&E’s service territory rose from roughly $0.24 per kWh in 2018 to $0.37 per kWh in 2024 in real USD — an increase of about 52% in six years af...


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The short-term load demands that will be placed on the electrical grid over the next four years will be unprecedented. After several decades of near zero load demand growth, the system is about to see an energy shock akin to the oil crisis of the 1970s.

Unprecedented Load Demand Growth

In combination, the added load demands on the nation’s grid from the following sourc...


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