Addicted 2 PPC

Every dental practice needs a reliable way to bring in new patients. Referral programmes, direct mail and traditional paid advertising are expensive, time-consuming and increasingly ineffective in the digital age. Google...

If you run Google Ads in the UK, you have probably asked yourself what is a good click through rate for your campaigns. The answer is not a single number because CTR varies by industry, platform, and ad type. Understanding where your account sits against relevant benchmarks is the first step to improving performance. This article covers the data you need, the common mistakes ...